Recently the natural planted aquarium has regained popularity among hobbyists. This area of aquatic sales has long been under-utilized and represents a significant way to increase revenue and customer counts in your store. Learn how to position your shop as a leader in this area by creating jaw-dropping displays, stocking healthy plants and support products, and having knowledgeable staff. Presentation will be by Aquatic Biologist Joe Olenik.
Joe Olenik has been passionate about natural planted aquaria since the late 1970’s and manages a destination aquatic store in Wisconsin where every sales tank is lavishly planted. In this presentation he shares his expertise in all aspects of live plant husbandry and related product sales.