Contrary to popular belief, good help is not hard to find according to Patrick Donston, an aquatics industry expert and business leader. Donston has more than 25 years of experience as a wholesale retailer who owns and operates Absolutely Fish, a MAC certified facility and retail specialty shop in Clifton, NJ. He also is a founding member of CRAAG (Coral Reef and Aquarium Advisory Group), an organization built to help stores develop forefront facilities with responsible management systems. His personal objective is to train and employ the most educated aquarist staff in the world. He has acquired much success in accomplishing this goal. In January of 2013, Absolutely Fish was awarded the Excellence Award by APPA for Best Specialty Pet Shop in the U.S.
“Hiring and training is one of the most underestimated keys for success in specialty pet shops,” Donston says. At the Aquatic Experience Expo, Donston will present a seminar emphasizing tips on hiring, testing, evaluating, and bringing out the best in your staff. He will also cover how to start and develop an aquatics training manual and how to promote employee motivation through pride, self-worth, and compensation.
Donston and his staff believe that employee training happens everyday and at the Aquatic Experience Expo, Donston will share how he continually trains his staff to be the best in the business.