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Joe Olenik, of Hoffer’s Tropic Life Pets, an expert in the tropical fish industry who began keeping aquariums in Hong Kong, (British Crown Colony) in 1970, will be speaking on “Designing a Successful Fish Room” at the Aquatic Experience in November.

Olenik, who began his career in the tropical fish industry in 1978 after earning a B.S. in Zoology from the University of Wisconsin, will be discussing fish room set-up options, including design pros and cons, salt and freshwater alternatives, as well as tank sizes and shapes.  He will also explain the types of equipment and products necessary to set up the fish room, including the kinds of plants and animals that may be situated around corresponding tanks.  During his talk, he will also demonstrate how to create a tank from start to finish, showcasing what is needed inside the tank for set-up and display.

Olenik’s vast knowledge includes freshwater and marine husbandry, pond construction and water gardening.   He will also discuss the importance of laying out the design of the fish room including grouping the tanks by fish compatibility, the sources and origins of fish, and fish families.   He will also include information on filtration system set-up in the store, as well as the water delivery method and water drainage.

With over four decades of experience in virtually all aspects of tropical fish retailing, he will  review how to set up a store, including the width of the aisles, the ease of location of items, providing water testing services, considerations on what the store is selling, and what people are buying, as well as encouraging responsible pet ownership.

Since 1985, he has managed the Fish Room at Tropic Life Pets, one of the nation’s largest independent pet retailers, and has owned a custom aquarium design & maintenance business in Milwaukee, WI since 1979.

Olenik has just presented at the Great Lakes Briefs on Invasive Organisms Traded in Commerce (BIOTIC) Symposium, which aims to improve the management of organisms traded in commerce as well as the efficient transfer of information between researchers, managers, educators, OIT industries/associations, and the public.

 

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Aquatic Eperience Chicago | November 7-9, 2014 | Schaumburg Convention Center