Aquatic Experience Offers Retail Panel Discussion: Brick & Mortar v. Internet

The Aquatic Experience will host a retail panel discussion that includes How the Brick and Mortar aquatic retailer can compete with the internet, as well as information on the latest activities of the Marine Ornamental Defense Fund, beginning at 4:30 pm on Friday, November 7, 2014.

 

Bill Trufant, president of B&B Pet Stop, Mobile, Alabama, will moderate the panel that includes: Sandy Moore, co-chair of the Marine Aquarium Committee of the Pet Industry Joint Advisory Council (PIJAC,) Joe Olenik, manager of the Fish Room at Hoffer’s Tropic Life Pets, Milwaukee, WI., and owner of Aquatic Environments, Davenport, IA, Patrick Donston, an aquatics industry expert, business leader and owner/operator of Absolutely Fish, Clifton, N.J., and Steve Lundblad, operator of The Chiclid Exchange, a freshwater tropical fish wholesaler, and Wet Spot Tropical Fish, an expansive retail store specializing in rare and obscure fish species, both of Portland, OR.

 

Although it may seem that businesses on the internet have the upper hand, there are some distinct advantages that brick and mortar operators have over their on-line competitors.

 

“Brick and mortar retailers have the power of good customer service, expert advice, guidance and information, as well as personalized service, and the ability to diversify and expand their services,” said panel moderator Bill Trufant.

 

The panel will also discuss the latest activities of the Marine Ornamental Defense Fund which is a non-profit advocacy arm of the Pet Industry Joint Advisory Council (PIJAC) that fights anti-aquarium legislation and was instrumental in obtaining a reduction of a list of corals and fish species slated to be added to the list for protection under the U.S. Endangered Species Act.